Pitchfork is a well-designed website that provides rewarding utility for its audience.
Pitchfork has been alternately lampooned for mean-spirited reviews, indie-elisit posturing, and a generally pretentious sentiment while being aggrandized for the same thing. Nevertheless, Pitchfork provides a powerful platform for otherwise unknown artists who represent the ever-fragmented taste of our cultural environment, to be known on an international scale. It has also become a useful hub and general disseminator of information including news and rare feature articles.
In Pitchfork newest retrospective, “Top 50 Albums of 2007,” electronic artist Panda Bear and his Beach Boys-esque album Person Pitch, earned album of the year. To appropriate a line from its heroi-epic 13-minute-long centerpiece “Good Girl/Carrots,” “Get your head out those mags and websites that try to shape your style/think for your self/and wade in the deep end of the ocean.”
This line provides an important ethical consideration about separating the source of information from its inherent medium-bias. Think for yourself. If you only listen to established and canonized works your worldview becomes provincial and not your own. Taste is individualized and not collective.
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