Statement of Intent:
The claim is a simple one: Pitchforkmedia.com is an effective website for its audience. To prove this, we will engage in a combination of Aristotelian rhetoric and logical positivism. Carefully and systematically, we will analyze the disparate but complementary components of Pitchfork against “good” journalism and the semi-standardized axioms of “good” web design. We will also add terms from various literary, linguistic, and philosophical disciplines into our folk lexicon to describe some of the unnamed memes of multimedia. For clarity, we will approach the analysis operating in the binary of form and content. Form is the aesthetic choices of the web design while content will address editorial patterns.